Smiths High Performance Launches New Multi-Language Website to Enhance Customer Experience

FOR IMMEDIATE RELEASE

Smiths High Performance Launches New Multi-Language Website to Enhance Customer Experience and Drive Direct Enquiries

Smiths High Performance (SHP), a trusted global supplier of high-performance engineering materials to the motorsport and advanced engineering sectors, has announced the launch of its new website, www.smithshp.com, marking a significant investment in its digital presence and customer experience.

The redesigned website introduces a fresher, more vibrant look and feel, supported by a clean, modern layout that is easy to navigate across desktop and mobile devices. The new structure has been developed to help users find product information, technical detail and contact routes more quickly and intuitively.

A key feature of the new site is the expanded presentation of Smiths HP’s core product range, with more materials and solutions showcased online than ever before. This broader coverage has been built with search engine optimisation firmly in mind, improving online visibility and helping to drive increased direct enquiries to Smiths High Performance, rather than via wider commercial division platforms.

The website also places a strong focus on clear, structured technical and product information, enabling engineers, buyers and technical teams to make informed decisions efficiently. Improved contact pathways ensure customers can quickly reach the Smiths HP team for technical support, quotations and specialist advice.

Commenting on the launch, Squire Moorhouse, Global General Manager at Smiths High Performance, said:

“Our new website is an important investment in how we support both new and existing customers. It better reflects who we are as a business, showcases more of our core product range, and makes it easier for customers to find the information they need and engage with our team directly. As our international presence continues to grow, providing clear, accessible and localised digital platforms is essential.”

As part of the project, Smiths High Performance has refreshed its German website and introduced new French and Italian language sites, strengthening its support for customers across key European markets and making it easier for international users to access information in their preferred language.

The new websites are live now:

English - www.smithshp.com

Italian - www.smithshp.com/it/

French - www.smithshp.com/fr/

German - www.smithshp.com/de