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MIA Honorary Life Members
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MIA Honorary Life Members

Brian Sims

Brian was the former Benetton F1 Commercial Director, and one of motorsport's most successful sponsorship exponents. In 1994, Brian convinced several influential motorsport industry figures, in the UK, of the need for a representative trade association, resulting in the formation of the MIA. He became the MIA's first CEO. Brian, and his South African wife Liz, moved to Cape Town and launched a much needed South African Motorsport Industry Association, SAMIA.


Robert Baldock

Robert is an experienced management consultant (and a, slightly frustrated, amateur racing driver). He has spent most of his career as a senior partner with Accenture, the world's leading firm of management consultants and was the main influencer behind their decision to sponsor the Williams F1 team. This has resulted in one of the longest sponsorship deals in motorsport, lasting for more than 15 years!  He was instrumental in forming the MIA in 1994, and was subsequently elected Chairman. 

The Rt Hon the Lord Astor of Hever PC DL

Lord Astor served in Government as Parliamentary Under-Secretary (Ministry of Defence) until May 2015, and was Honorary President of the MIA from 1996 until 2010. His tireless support for the motorsport industry, raising matters of value and encouraging intelligent, well-informed debate has helped steer a positive course for this UK industry. Lord Astor resumed his position as Honorary President in 2015 and has held it ever since.

John Kirkpatrick

Managing Director, JK Motorsport Consultancy; Jim Russell Management. Life President of Association of Racing Driver Schools (ARDS). In January 2019, John was awarded Honorary Life Membership of the MIA for 25 years' loyal service to the motorsport industry.