From RoamingExpert to CoByEx: Connected by Experts

MIA Member CoByEx has shared the following press release.

From Roaming Expert to CoByEx: Connected by Experts

RoamingExpert, an international leader in telecoms solutions, has rebranded as CoByEx – Connected by Experts.

The summer of 2025 marks a pivotal moment in our journey as we reintroduce ourselves to the world. More than just a name change, this rebrand is a reflection of who we’ve become: a global connection company, driven by purpose, guided by expertise, and defined by our customer-first approach.

After more than two decades of steady evolution, CoByEx represents the next chapter in a story built on expertise, integrity, and a relentless focus on making connectivity work for people and businesses around the world. 

CEO and Managing Director Mark Pattman shares more about the rebrand and why it matters:

“From the beginning in 2003, we’ve built a business on trust, technical excellence, and a clear commitment to helping customers thrive. The move to CoByEx reflects how far we’ve come and where we’re going. It’s a bold step, but a natural one. Each shift in our identity has marked a strategic decision to better serve our customers. From RedRose Telecom to RoamingExpert, and now to CoByEx, our name evolves, but our principles remain constant.”

A New Name, the Same Expert Approach

At the core of CoByEx is the same promise that has guided us since day one: to provide solutions that put our customers first. We don’t push products — we offer clarity. We don’t lock you in — we open doors. We’re honest, experienced, and proud to be experts in all things connectivity.

“While we’ve long been known as specialists in mobile telecoms, our capabilities have expanded dramatically over the last 20 years,” Mark explains. “Whether it’s fibre broadband for businesses of all sizes, satellite solutions for world-cruising yachts, or managed IT that scales to fit each client’s needs, we’re delivering best-in-class services.”

Our longstanding client relationships are testament to the expertise that we provide. It goes beyond a business service for our customers – our people, our knowledge and our services are a true benefit to their business’ operation.

Powered by People, Guided by Experience

One thing that hasn’t changed is our belief in real expertise, delivered by real people. Every relationship we build is based on genuine understanding, technical know-how, and a shared goal: helping our clients succeed.

That belief is embodied in new CTO Nick Moore, who brings with him decades of hands-on experience in connectivity at sea and on land.

“What stood out about CoByEx is their commitment to tailored solutions. There’s no one-size-fits-all here. We listen, we understand, and we deliver,” says Nick. “With backgrounds like mine, from superyachts to the Royal Navy, we’re blending insight with innovation to bring the right technology to the right people.”

Nick will be tasked with expanding CoByEx’s horizons and helping to introduce new cutting-edge technologies to its customer base.

The Name has Changed, the Heart Remains

As Mark reflects on the transformation, he’s clear about one thing: the heart of the business hasn’t changed.

“Our mission is the same as it’s always been: to make connectivity work for our customers. We don’t do flashy promises. We do honest, expert solutions that save money, solve problems, and make a real impact. The rebrand to CoByEx simply makes that mission clearer, bolder, and more expansive. CoByEx will stay ahead of the curve, in what is an incredibly fast-paced industry.”

So while the logo may be new, the values behind it are anything but. With a refreshed brand look and a reinforced commitment to excellence, CoByEx is ready to be the connectivity partner of choice.

CoByEx: built on trust, driven by expertise, and always connected to what matters most – our customers. 

To find out more please click here.