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News & Press: March 2025

MIA EEMS25 - Energy Efficiency is central to Motorsport and Advancing Technologies

20 March 2025  

ENERGY EFFICIENCY IS CENTRAL TO MOTORSPORT 
AND ADVANCING TECHNOLOGIES


Motorsport has paved the way in creating new energy efficient technologies, with many solutions on offer. On Tuesday 25th March, at the British Motor Museum, Gaydon, the MIA’s 22nd EEMS Discussion Forum and Technology Showcase will take place.

2025 will be an important year for Motorsport as climate change and Net Zero challenges are imminent. EEMS25 in association with Fortescue Zero, will discuss and showcase the latest developments through world leading industry speakers and company displays.

250 industry guests will come together to hear new ideas, gain valuable knowledge and market intelligence on the business opportunities that lie within motorsports progression to Net Zero.

Leading the discussion - our 20 key industry speakers, will include:

• Pascal Vasselon, Vice President and Head of Motorsport Strategy Development at Toyota Gazoo Racing
• Pat Symonds, Executive Technical Consultant at Cadillac Formula 1 Team
• Thomas Laundenbach, Vice President Motorsport at Porsche Motorsport
• Alan Gow, President of the FIA Touring Car Commission and Chief Executive at BTCC
• Mark Preston, Motorsport Director at Lola Cars

and many more, proving the commitment to motorsport throughout is strong. 

Click to view our full speaker line up

Hear from US Motorsport 

The motorsport partnership between the US and UK is vital and as the US embraces Net Zero, it will unlock collaborative opportunities with motorsports biggest and most valuable market.

Leading the discussion on US Motorsport:

• Mark Sibla, Senior Vice President Competition and Operations at IndyCar
• John Doonan, President at IMSA 
• Roger Griffiths, Formula E Team Principal and Chief Technology Officer at Andretti

Don't miss this rare opportunity to question leading speakers in motorsport and get your answers on the challenges behind energy efficiency. 

See the latest Motorsport innovations 

26 companies will demonstrate their innovative technologies and welcome you to speak to them about collaborative opportunities. EEMS Title Partner, Fortescue Zero, has recently been announced as the official Pit Boost provider for the ABB FIA Formula E World Championship, Season 11 and will showcase their Pit Boost technology.

Showcasing companies include:



Chris Aylett, Chief Executive of the MIA, said “Seeing motorsport reacting quickly to climate change is very influential within government. 2025 is a booming year for Motorsport, with plenty of challenges and new technologies. To be sure you secure your share, come to EEMS on 25th March”.

Further information

To book your ticket, please visit our event page or contact louise.dobson@the-mia.com

Event webpage: https://the-mia.com/event/MIAEEMS25

For media enquiries please contact rachel.carn@the-mia.com 

-Ends-

Editor’s Note

The Motorsport Industry Association (MIA) is the world’s leading trade association for the Motorsport & High-Performance Engineering sector. It represents the specialised needs of this highly successful, fast-growing global Industry which is centred here in the UK. 

MIA Members have a wide demographic spread, including Motorsport and High-Performance Engineering companies, race and rally teams, governing bodies, motorsport services, research organisations, race circuits and universities.

Motorsport Industry Association - Tel: +44 (0) 2476 692600 - www.the-mia.com 

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