MIA social media campaign launched to save motorsport from Vnuk
22 October 2018
MIA HQ, 22 OCTOBER 2018 – The Motorsport Industry Association (MIA) is urging thousands involved in motorsport across the EU to write to their MEPs and local governments to demand changes to a proposed new EU Directive (MID) that could cause all motorsport activities to become illegal in the EU.
In December, just six weeks away, MEPs and representatives of EU governments will vote on the newly-revised (May 2018) Motor Insurance Directive (MID) from the European Commission. The text, unless amended, threatens the future tens of thousands of jobs and motorsport businesses across the EU.
This latest review follows the “Vnuk” ruling made by the Court of Justice of the European Union (CJEU) in September 2014, which requires all EU Member States to ensure compulsory unlimited third-party liability insurance is carried by anyone using any form of motorised transport, in any location – including motorsport.
The specialist insurance market for EU motorsport has told the MIA and European Commission that NO INSURANCE, is, or will be, available which meets these compulsory demands. So when this new Motor Insurance Directive (MID) is put into the laws of each EU State, as no insurance is available, it will be illegal to compete in any motorsport.
To save the EU motorsport industry and jobs, the MIA, the global trade association for motorsport and high-performance engineering, has launched a social media campaign urging all EU motorsport companies and individuals to contact their local government and MEPs demanding the text of the MID be changed.
Using dedicated pages on www.the-mia.site-ym.com/page/Vnuk and an extensive campaign on LinkedIn, Twitter and Facebook, the MIA is calling ALL motorsport stakeholders to act before 1st December 2018 and make motorsport’s voice heard in the European Parliament and the Council of the EU before the crucial vote.
Chris Aylett, MIA’s CEO said: “This is a genuine, serious threat to all EU motorsport. No one involved in motorsport - companies, employers and organisations can afford to ignore this. A strong clear message, demanding the text be amended, must be sent NOW to MEPs and European governments. The MIA website provides all resources needed to take action - just a few minutes to copy the template letter and send this to the relevant EU contacts listed. If the new EU MID is unchanged, the unintended consequence of this legislation would end of a sport enjoyed by millions, close down tens of thousands of motorsport-related businesses and destroy hundreds of thousands of jobs, across the EU. This sounds unbelievable but unfortunately it will happen if we fail to act now!”
Support available from the www.the-mia.site-ym.com/page/Vnuk page:
- FAQs and explanation of the VNUK issue in FIVE languages (English, French, German, Spanish, Italian)
- Suggested template letter (in five languages) which can be used as the base for a message to MEPs and relevant Ministers in national governments
- Contact details of ALL MEPs and Ministers (and their Departments) of the 28 EU countries. They must be persuaded to propose text amendments and save motorsport jobs and businesses
Social Media Campaign:
- Using LinkedIn, Facebook, Twitter
- Daily social media posts from October-December 2018
- Facebook advertising in 5 languages to reach Motorsport contacts across Europe
- MIA VNUK team ready to answer queries or questions
VNUK pages on MIA website VNUK campaign on facebook
Emilie Gessen - email@example.com
MIA VNUK Hot Desk: +44 (0) 2476 692 600
About the MIA
The Motorsport Industry Association (MIA), www.the-mia.site-ym.com is the world’s leading trade association for the motorsport and high-performance engineering sectors. It represents the specialised needs of this highly successful industry which extends throughout the world and is rapidly expanding in the developing nations.
The MIA membership displays a wide demographic spread, and includes motorsport and performance engineering companies, race and rally teams, governing bodies, motorsport service and research organisations, race circuits, universities and colleges.