MIA Energy-Efficient Motorsport Conference (EEMS) in association with AVL RACING
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MIA Energy-Efficient Motorsport Conference (EEMS) in association with AVL RACING

When: 8 January 2020
Where: Concourse Suites 1&2
Birmingham, West Midlands  B40 1NT
United Kingdom
Contact: Sharon Ford
02476 692 600

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MIA Energy-Efficient Motorsport Conference
in association with AVL RACING

8 January 2020
Location: NEC, Birmingham   |   Time: 09:00-16:30
Meet technology leaders from global motorsport and hear their ideas and plans for an energy-efficient future

This conference will answer the question ... “what’s in it for my company?”

The world-class high-performance engineering supply chain in the UK’s Motorsport Valley® is rapidly attracting new business. Their R&D-based, innovative, agile capabilities are successfully overcoming a wide range of energy-efficient challenges. This unique resource is in growing demand with automotive OEMs and Tier1s as well as defence, rail, aerospace, and recently marine too. 

Now in its 17th year, this very popular and influential Conference and Technology Showcase brings together over 200 engineers and executives from high-tech industries. They will discuss with business leaders, current and future opportunities to enhance collaboration of innovation and technology between Motorsport and other UK sectors. 

ENERGY- EFFICIENT MARINE – a new business opportunity

Recently, the £3bn leisure marine industry launched an urgent programme to meet ‘net zero’ emission targets within five years. They need help to achieve this and have an urgent demand to uncover energy-efficiency solutions from MIA members and wider industry.

Marine industry experts and companies will outline collaborations they seek and the technologies they anticipate will be required. A one-hour discussion, coupled with a British Marine Showcase will help new networks get established.

Our audience will learn from, and meet with, engineering leaders from this world-class business community of motorsport and hear news of fresh initiatives, new technologies and many motorsport-based innovations. 

Amongst many leaders presenting to delegates will be… 

Pat Symonds, Chief Technical Director, Formula One - F1’s plans to deliver a strategy for sustainability to benefit many industries. They aim to make all F1 race events sustainable by 2025 and the sport ‘net zero’ by 2030 driving innovation throughout global motorsport.

Jost Capito, MD of Volkswagen R Group - using electrification to overcome exceptional challenges from Pikes Peak to the Nordschleife, Jost will explain VW’s ID. R programme

Ulrich Baretzky, Head of Engine Development, Audi Motorsport - brings race-proven, extensive knowledge of increasing efficiency in ICE and feasibility of alternative fuels

Andrea Toso, Head of R&D and US Racing Business Leader, Dallara Italy - the world’s largest race car manufacturer is closely involved in increasing the efficient use of energy in future automotive transport, central to the role of which is the motorsport supply chain

Malcolm Wilson, Founder and MD, M-Sport - new regulations bring hybridisation to World Rally in 2022 so demonstrating benefits to a global audience. M-Sport, the only UK- based WRC contender, has a new test and proving ground of great value to UK automotive.

Your entry ticket will give you access to both the Energy Efficient Motorsport Conference and Showcase (8th January) PLUS the Autosport International Show (9th January)

NETWORK and collaborate with 200+ international, cross-sector delegates.
EXPERIENCE our stunning interactive vehicle and technology showcase.
DISCUSS and debate the future of race-bred technology development and transfer.
DISCOVER new technology and business opportunities in motorsport and beyond.

Watch the 2019 EEMS highlights video here

Confirmed Industry Experts and Panellists


Chris Aylett
Chief Executive
Motorsport Industry
Ulrich Baretzky
Head of Engine Development
Audi Motorsport
 Rodi Basso
Former Motorsport
Business Director
McLaren Applied Technologies 

Jost Capito
Managing Director
Volkswagen R

 Simon Dowson
Managing Director
Delta Motorsport
Rob Kirk
Motorsport Director
Cosworth Electronics
Martin Monschein
Business Development Manager
Cristiana Pace
Enovation Consulting
 Steve Sapsford
Managing Director
Pat Symonds
Chief Technical Officer
Formula One
Andrea Toso
Head of R&D
US Racing Business Manager
Malcolm Wilson
Managing Director
  Ross Wombwell
Head of Technical Services
British Marine
Jamie Marley
Managing Director
Marine Electrification Solutions
 Paul Holland
Managing Director
Energy Solutions UK



Terms and conditions apply - please view the event cancellation policy here.  



Includes entrance for 1 delegate,
lunch and refreshments. 


£185 + VAT
£290 + VAT



Includes entrance for 2 delegates,
3m x 2m showcase area with trestle table, lunch and refreshments. 


£600 + VAT
£995 + VAT



Includes entrance for 1 delegate,
500mm x 500mm branded plinth, lunch and refreshments.


£350 + VAT
£525 + VAT



Confirmed Exhibitors for 2020






Title Partner


Kindly Supported by



 Official Communications Partner


Media Partners



Competitive partnership packages available for companies looking
to enhance their presence at this event.
Please contact Julia.schumacher@the-mia.com or call 02476 692 600.


 Autosport International 2020
Fuelling the motorsport world of shows and exhibits, Autosport International connects motorsport experts
and enthusiasts to network, trade, discuss, explore and market their unique showpieces this coming
January 9th - 12th at Birmingham's massive NEC.


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