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News & Press: August 2020

Formula 1 British Grand Prix 2021 selling fast - bookings double as Silverstone fans secure tickets

27 August 2020  

Silverstone has experienced a surge in sales for the Formula 1 British Grand Prix 2021 (9 –
11 July 2021*) as motorsport fans demonstrate their passion for the sport by committing to
attend the race next July. The volume of tickets sold for 2021, coupled with those tickets
rolled over from 2020, has resulted in more than double the number of Silverstone fans having booked their place at the event compared to the same time in previous years.

Over 70% of fans who had booked tickets for 2020 retained their tickets for 2021 and, with
record ticket sales over the recent two event weekends, some grandstand seats have now
sold out with other popular locations close to reaching capacity. In fact, Club grandstand,
which offers views of the start and finish straight as well as the last corner and podium is at
over 90% capacity with less than 400 seats available.

New for 2021 are the launch and after parties which are being held in a purpose-built trackside facility and offer fans the opportunity to carry on enjoying the event once the action on the track is over. These parties have limited capacity and tickets are selling fast.

The British and 70th Anniversary Formula 1 Grand Prix events took place at Silverstone behind closed doors in August and were watched on TV by record numbers. UK based viewers for the British Grand Prix were up 24% on last year and the coverage was enjoyed by a total of 39.1 million people around the world with the 70th Anniversary Grand Prix watched by a slightly lower but still impressive 36.3 million.

Silverstone Managing Director, Stuart Pringle, commented “We are extremely encouraged to
see that, despite the uncertain summer we have all experienced and the fact the event is still
10 months away, the passion for our sport and the desire to attend live events is very much
still alive. We are already planning for 2021 and looking forward to putting on a great show
for our loyal and passionate fans next July.”

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