The launch of Mission Automotive
05 April 2019
Mission Automotive was launched in March to address a very current need in very innovative way. By promoting and encouraging best practice amongst companies, fostering the culture and ethos of inclusivity and support to those who have served, Mission Automotive helps to fulfil a need, capitalising on a national human resource that's too often under the radar, unrecognised and underutilised. Mission Automotive is delivered by a long-standing MIA member, Mission Motorsport, the forces' motorsport charity, in partnership with the Royal Foundation and the SMMT, with the support of the Ministry of Defence.
Mission Automotive helps companies to access and retain ex-forces talent and delivers sustainable and relevant employment opportunities to service leavers, veterans and their spouses.
MIA members need to consider creating an Armed Forces Engagement Strategy to capture the rich resource available from the armed forces. Mission Automotive will help MIA member to design and implement a plan to develop links with the MoD, uncover brand opportunities and tap into this "service leaver" pool of great talent.
"This is a most impressive new initiative building upon the success of Mission Motorsport but with the aim to guide service leavers into the motorsport and automotive industry" says Chris Aylett. "I encourage all our members who are requiring well-trained, well-disciplined and experienced talent, and re-deploy them in our industry. Just one exampled is electric power where most service engineers have understood the meaning of high voltage of at least 1,000 volts and not the 400 volt / 800 volt systems that are in development. That experience will be of enormous value to MIA members. Their military experience is of special value to those in motorsport and I encourage members to make contact with Mission Automotive and help them to achieve their aims."
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