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What partnership can do for you

At the heart of the MIA is business networking. For the past 20 years, this has resulted in over 50 successful events every year. 

If you are looking for new ways to promote your business, partnering an event could be the answer.

Our partners play a key role in the success of our events in numerous ways:

  • Offering much welcome financial support;
  • Supplying a product that benefits the event;
  • Providing a marketing boost by brand association.

Our reach is unrivalled

The MIA has over 300 members all involved in the motorsport and high performance engineering industry, including the rapidly expanding energy efficient sector. 

Coupled with our database of over 5,000 carefully targeted and current industry contacts, our marketing reach is unrivalled. Of the 58 successful events that took place in 2016, over 4,000 delegates were pre-registered to attend. 

With an average of 3 eShots per event to the entire MIA database, informative and engaging social media campaigns and one-to-one contact with our membership and pre-registered delegates, there is no limit to the marketing possibilities for our event partners.


MIA events are hugely popular

MIA events take place around some of the most popular venues in the world. Venues include:

-  Autosport International Show

-  Performance Racing International Show

-  The FIA Formula One British Grand Prix.

Our events vary in size. Ranging from intimate business networking opportunities for 20 guests to 500-strong industry events, dinners and conferences. Your company could be partnering any of these events.


Get yourself noticed

With the new style of advertising being more experiential, business events are the way forward for businesses wanting to raise their profile. 

Partnering an MIA event will increase your marketing reach to relevant and current contacts from both UK and overseas businesses that have been pre-qualified within this elite target audience.

Place your brand above others.

Get your company before influential executives and buyers from some of the biggest global names in this highly competitive industry.

One partner's experience

"Partnering the barista in the MIA Business Lounge at the show was extremely successful, allowing SPAL to be front and centre in a professional networking environment, where we could interact with the key industry contacts who are so important to enhancing our business, while maximising our brand exposure in an inventive way - namely via over 1,000 cups of coffee served in SPAL branded cups." 

Matthew Morris,

Managing Director SPAL Automotive UK


Use the MIA to get ahead

The MIA is the trade association for the motorsport industry, providing a professional, unbiased service to its members and the sector in general.

As such, the MIA is recognised as an influential and trusted brand and we work hard to promote our members and partners.

We can help raise your profile through event partnership.



"The strong association between the MIA and AVL Racing is built on the fact of being integrated partners for motorsports.  Together, we are committing our competence and sharing our passion to create winning technologies and generate new business for the benefit of the racing industry."

Martin Matzer,

Sales & Key Account Manager, AVL Racing


How much will it cost?

The MIA offers a number of tailored partnership opportunities for both members and non-members.

Partnering an MIA event can start from as little as £250 for a simple branding package. We're here to help your business grow and here are just some of the benefits available to our partners:



  • Website links
  • Social media campaigns
  • Banner advertising
  • e-Shots to the MIA database
  • Free delegate places
  • Product placement
  • Event branding
  • Brochure advertising
  • Press exposure
Partnership costs vary depending on your individual package requirements and discounts are available for members and/or partnering multiple events.  Please view our current event calendar.
For more information on partnerships please contact the MIA Partnership Team on 02476 692 600 or email julia.schumacher@the-mia.com